In the magazine
Award-winning franchises
Marketing is more important than ever in a recession. So when looking for a franchise, it may be wise to consider the winners of this year’s Franchise Marketing Awards.
In today’s economy, good marketing is vital to make a business stand out against its competitors. As a prospective franchisee, you should be considering franchises that excel when it comes to marketing so you’ll be in a stronger position to weather the current economic storm.
To help you make that decision, consider the winners of this year’s Franchise Marketing Awards 2009, which were revealed before a large audience of industry leaders in London in March, presented by well-known stand up comedian and TV performer Ed Byrne.
The awards recognise a number of companies whose investment in marketing and creativity have contributed significantly to the continuing growth and development of the highly successful £12 billion franchise industry.
David Tuck, franchise sales manager at Venture Marketing Group, commented: “The awards are important and unique in that they draw attention to the creativity of companies that capture the interest of the world through their innovative and wide ranging marketing initiatives in this competitive industry.”
winner
1. Wiltshire Farm Foods
For Best Website
Sponsored by FranchiseInfo.co.uk
And
Best Online Marketing Campaign
Sponsored by CRE:8 Multimedia
winner
2. Dream Doors
For Best Brand Management
Sponsored by MJL Group
And
Best Recruitment Advertisement
Sponsored by Business Franchise
winner
3. Tumble Tots (UK) Ltd
For Best Overall Marketing Campaign
Sponsored by Arc Media
winner
4. travail Employment Group
For Best Franchisee Marketing Support
Sponsored by YUDU Media
winner
5. Itrim International AB
For Best International Marketing Campaign
Sponsored by UK Trade & Investment, International Franchise Consultants Network, and FranFind
winner
6. McDonald’s Restaurants Limited
Highly commended:
SmallPrint (Franchising) Ltd
For Best International Franchise Expansion Programme
Sponsored by Recognition Express
winner
7. WPA
For Best Recruitment Literature
Sponsored by Daily Mail
winner
8. The SUBWAY Chain
Best PR Campaign
Sponsored by Franchisor News
winner
9. NBC Bird and Pest Solutions
Most Creative Exhibition Stand
Sponsored by In 2 Events
winner
10. Snap-on
Franchise Recruitment Team of the Year
Sponsored by MJL Group
David Tuck added: “The Franchise Marketing Awards 2009 were more competitive than ever before and the high quality of entries and entrants increases each year. It is great to see these companies thriving and continuing to invest in their marketing, particularly in today’s challenging financial environment. Congratulations to all the finalists, those highly commended, and particularly the winners!”













