In the magazine
Auntie Anne's
LOVE AT FIRST BITE!
We are an International snack food retailer selling a range of sweet and savoury hand rolled, freshly baked pretzels and a variety of drinks including our very own Freshly Squeezed Original Lemonade.
In the last 21 years the number of Auntie Anne’s outlets has grown from one store to over 1,000 stores worldwide across the USA and 19 other international territories all selling the same fantastic hot, soft, freshly baked pretzels. We are now poised to build on the success of the 6 stores now operating in the UK and drive our expansion nationwide.
Founded in 1988 on solid principles that remain the same today as they always have been: “At Auntie Anne’s we serve fresh, hot, golden brown pretzels with friendly, courteous customer service from a sparkling clean store.”
WHAT IS AN AUNTIE ANNE’S PRETZEL?

For many consumers in the UK soft, freshly baked pretzels will be a new product to them. Our products are made fresh on site, not reheated and as such are never more than 30 minutes out of the oven! The pretzels are mixed, twisted, baked and served fresh on site making us a unique offering in today’s busy shopping centre, high street, train station or airport environment.Our pretzels are free of additives and trans-fats making them much healthier than most snacking options and with several of our varieties very low in fat it makes for a delicious and healthy option when you are out and about.
PROVEN BUSINESS MODEL:
With over 1,000 Pretzel Perfect stores now operating worldwide selling the same mix of sweet and savoury freshly baked pretzels and drinks we can show that it is a proven business model with high margins and an excellent return on investment given hard work and a passion for outstanding customer service. We are committed to giving not only our customers outstanding service and a perfect pretzel every time but the same principle applies to each and every one of our franchisees. The partnership begins as soon as our first meeting and from that moment on we will work with you to ensure the smooth opening process and exciting launch occur with as little fuss and as much fanfare as possible.
THE FUTURE LOOKS BRIGHT:
Auntie Anne’s will be opening 2 new stores before Christmas, in Newcastle and Brent Cross in North London with a third looking likely to open as well in Hammersmith. We have set our target for 2010 at 10 new stores which, with the quality of property now available is a readily achievable target.As shown here our passion for the product is the same as our passion for franchising and we feel that in order to be successful you have to love what you do - We hope like us you will fall in love at first bite.
Ready to Roll?
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