Dining Tiffin-style

Do you dream of running your own restaurant? With a new franchise opportunity from modern Indian restaurant chain Tiffinbites, it could be easier than you think to realise your ambition

Tiffinbites is a 21st Century concept in Indian restaurants, providing a unique and authentic eating experience with a contemporary take on traditional Indian cuisine. Based on the concept of fast, casual and communal dining, Tiffinbites restaurants offer quality Indian food in a modern and stylish environment.

Founder and CEO Jamal Hirani launched Tiffinbites in 2003, after quitting corporate life to pursue his business dream. Recognising the need for a convincing authentic culinary proposition for the Indian dining market, Jamal set up Tiffinbites to offer tasty and healthy home cooked-style Indian food.

Tiffinbites dishes are prepared each day using freshly ground spices, fresh vegetables, the leanest cuts of meat and without adding ghee (clarified butter). These methods mean that not only is the food healthy - less than ten per cent fat - but it also does not have the pungent smell often associated with Balti houses.

The Tiffinbites concept is based around the ‘tiffinbox' - a traditional metal storage container used in India to transport home-cooked food. Every day thousands of tiffinboxes are used to carry Indian food to business people across Mumbai by workers called ‘Tiffin-wallahs'. Tiffinbites serves all its dishes in tiffinboxes as a practical and traditional serving solution, which is perfect for communal dining, and the low-fat and healthy aspect of Tiffinbites food has meant that Indian now has a place on the list of lunchtime choices. Tiffinbites is also popular as an evening destination where the intimate surroundings, Bollywood melodies and cinnamon-scented candles provide an atmosphere perfect for relaxing with friends over a few cocktails.

With a strong base of restaurants in London, Jamal is now looking to extend Tiffinbites' unique Indian dining offering nationwide and internationally with a major franchising operation. Jamal explains: ‘We're looking to build a franchise network that is successful in the long term. It's important to us to find franchisees who we can enjoy working closely with, and who we believe can run a successful Tiffinbites restaurant.'
Tiffinbites is looking for franchisees with a proven track record in business, who are looking for an opportunity to develop a new business as part of a leading brand. Its comprehensive support programme will ensure that new franchisees get all the support they need with their new venture - from helping to find the best restaurant site and managing the legal procedure to an induction training programme and a launch marketing campaign.

In 2007 Tiffinbites appointed its first international franchisee in Dubai to cover the Middle East, and in addition to its UK expansion, is also looking for master franchisees to help take Tiffinbites to other countries.
Jamal concludes: ‘2008 is going to be a really exciting year for Tiffinbites. We're looking forward to welcoming our first franchisees on board and taking our high-quality authentic Indian food across the UK and internationally. By joining our team, franchisees can look forward to becoming part of a truly global brand.'

Investment level: £150,000-£200,000
Website: www.tiffinbites.com
Email: jw@franchisecompany.co.uk
Phone: 01325 251455
Franchise classification: Restaurant