Beauty and the best

With its professionally tailored treatments in a relaxed, tranquil environment, Leeds-based beauty salon Mirage Beauty is now available as a franchise. Mirage's founder, Jaz Rander, explains why the franchise offering has been developed: "The Leeds salon draws clients from up to 70 miles away and they tell us that it is because we combine innovative beauty services with a real care for the individual. We have always strived to do things differently at Mirage and this has built our reputation to a point where our regular clients include national TV celebrities."

The Mirage salon offers a whole host of treatments, and was one of the first in the region to offer threading, Hollywood waxing, sugaring and non-surgical facelifts. It is also known for effectively treating skin pigmentation, acne and acne scarring, and other skin problems using its own 'PRAVI' product range. PRAVI has been developed using ayurvedic principles, combining herbs, minerals and oils that contribute towards natural healing of the skin. Mirage franchisees will have exclusive use of these products.

Anyone seeking a management opportunity can qualify for a Mirage franchise. The company says a keen interest in the beauty industry is preferable, although it isn't a prerequisite as full training will be provided.
The franchise costs £106,500 (subject to market changes), which covers all training, treatment machines, the operations manual, legalities, marketing promotion and opening stock. Franchisees will get their own exclusive location and can benefit from a proven business with high levels of demand, a professional working environment and a genuine opportunity to establish a highly successful business.

Mirage has a substantial and loyal customer base as a result of its wide range of innovative treatments. Because of this, it has now built long-term relationships with dedicated suppliers. New franchisees will have extensive training to effectively treat clients and give them the competitive advantage over other hair and beauty salons in the region.

The initial training programme takes up to four weeks and teaches Mirage's extensive list of treatments and products. An operations manual is also provided, comprising a step-by-step guide to carrying out the Mirage treatments to the highest standards. Help is given with finding the perfect salon site to launch each franchisee's business, as well as the shop-fitting to reflect the exclusive image projected by Mirage salons and marketing and promotional support such as nationwide advertising. The Mirage family of franchisees can also provide newcomers with support as everyone is working towards the same goal of creating the highest possible standards.

Also included in the package is access to the Mirage brand and reputation with rights to the use of the name and logo; a launch package complete with price lists, appointment cards, business cards, compliments slips and gift vouchers; the ability to utilise all the proven business systems developed by Mirage; and an online presence with inclusion on the Mirage group website.

Successful candidates will be required to deal with a number of tasks, chiefly managing the daily salon operation. New franchisees will maximise the sales of all Mirage's products to all clients and order products for the salon as required as new lines and services become available at head office. These products should also be displayed to maximum advantage to encourage clients to feel that there is something new on display - new promotions should also be implemented. Managing and motivating staff is also fundamental, as is sharing and contributing ideas to the growth of the business.

Anyone wanting more information is asked to visit www.miragebeauty.co.uk. People wanting a franchise pack can call Prashant on 0113 249 0777 or email franchise@miragebeauty.co.uk.

Classification: Beauty/fashion
Investment level: £106,500 subject to market change
Website: www.miragebeauty.co.uk
Email: franchise@miragebeauty.co.uk
Phone: 0113 249 0777