Mr. Electric goes brand new

Leading franchise brands, Mr. Electric and Aire Serv, have invested over £40,000 on re-branding their white liveried vans and literature in order to update the brand and to reflect the company's expanding worldwide network.

The new sunburst-style branding has been created to reflect a fresh and high impact image. The company is confident the branding will also develop more value in the franchised businesses and increase brand awareness.

The re-branding is part of a number of strategies, which the organisation is applying to drive the growth of the company forward. With an expanding national account structure and a growing franchise network, including Mr. Electric Ireland, it is an exciting time for everyone.
The company has also recently been awarded an accreditation from SAFEcontractor, a programme that aims to improve health and safety practice among UK contractors.

Clive Houlston, managing director of operating company C.C Houlston (Franchising), says: 'This accreditation not only highlights our dedication to improving health and safety for our workers but also our customers.'

He also believes that the company's new 'look' reflects the passion and enthusiasm of its growing team. He says: 'We wanted to create a brand and image that people would remember, therefore conveying a brand that reflects our aggressive growth plans.'