Cartridge World Expands

Cartridge World has clear ambitions to expand its operations in UK and across Europe, and will soon launch marketing campaigns targeting consumers and potential franchisees.


However, a recent opportunity saw Cartridge World’s banners reach a television audience of thousands during the 2nd leg of the UEFA Cup clash between Panathinaikos and Rangers, in Athens in February 2008.


Simon Smith, head of marketing Europe for Cartridge World, said: “The company has a growing number of outlets throughout Europe, as well as in the UK. We saw this as a great chance to put the Cartridge World name in front of thousands of television viewers.”


Cartridge World is the market leading retailer of refilled and remanufactured printer cartridges. It can refill almost any inkjet or toner cartridge matching the manufacturer’s original product to ensure consistent quality of print, while making substantial savings on the cost of a new product.