The Franchise Marketing Awards 2017

Published: 05 March 2017

FMA awards

Franchise Marketing Awards 2017: Winners announced

Over the past 12 years, the Franchise Marketing Awards have become one of the industry's most highly-coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.

Judged by an independent panel of experts, the awards were open to all franchisors that operate an ethical franchise and can demonstrate marketing excellence.

We are proud to announce the finalists and winners of the 2017 awards, proudly sponsored by Business Franchise!

Best Print Advert - easyGym
Best Website - The Creation Station
Best Online Marketing Campaign - Dream Doors
Best PR Campaign - Premier Sport
Best Franchisee Marketing Support - Snap-on Tools
Best Overall Marketing Campaign - EnviroVent

Best Franchisee Marketing Support

Finalists:
– Dream Doors
– Smiley Booth
– Auditel
– Premier Sport
– Kare Plus
– Fantastic Services
– Cafe2U
– Expense Reduction Analysts

Winner: Snap-on Tools

Best Website

Finalists:
– Caremark
– Fun Fest
– Agency Express
– Colourfence
– Minster Cleaning Services
– Shuttercraft
– Kare Plus
– Home Care Preferred
– Tutor Doctor
– Expense Reduction Analysts
– Green Motion
– Dream Doors
– Optic-Kleer
– Auditel
– Heritage Healthcare

Winner: The Creation Station

Best Print

Finalists:
– Clarriots Care

Winner: easyGym

Best PR Campaign

Finalists:
– Business Doctors
– Local Appliance Rentals

Winner: Premier Sport

Best Online Marketing Campaign

Finalists:
– Home Care Preferred
– Century 21
– easyGym
– Warrens Bakery

Winner: Dream Doors

Best Overall Marketing Campaign

Finalists:
– Expense Reduction Analysts
– Premier Sport
– Colourfence
– Shakeaway
– Ripples
– Auditel

Winner: EnviroVent

Find out more about all the finalists and winners here

2017 Judging Panel

Pip Wilkins – Chief Executive Officer – The British Franchise Association

With 18 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge.

Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC).

Adam Shoefield – Professional Marketing Consultant

Adam Shoefield has over 25 years' experience in advertising, media planning and buying. He currently runs his own agency and works across a selection of business-to-consumer and business-to-business clients. Many of his clients are franchisees and franchisors across different sectors and locations.

Adam prides himself on working with his clientele to ensure every pound is well invested.

Andrew Brattesani – UK Head of Franchising – HSBC

Andrew has 30 years’ experience working in various disciplines in Retail and Corporate Banking and has been with HSBC since 2008. Andy’s extensive knowledge of the UK franchising landscape has not only enabled him to develop the HSBC UK framework to support business growth in the sector but has seen him successfully lead the expansion of the HSBC UK franchise model internationally.

Jane Masih – Director – Owen White Solicitors

Jane Masih heads up the franchising team at Owen White Solicitors. She has over 20 years’ experience advising franchisors on the development of their networks, including drafting franchise agreement and master licenses, acting in the sale and purchase of franchise businesses and advising on intellectual property matters. She is a regular speaker at industry events and contributes to articles on various aspects of franchising.

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