Join Home Instead, the UK’s No. 1 homecare franchise company
Healthy operating profits, award-winning support and a rewarding opportunity to change the way older people are cared for in the UK
Established in the UK in 2005, Home Instead was the first of its kind, disrupting the market, introducing an ‘in home care’ model to the social care landscape.
Today, Home Instead continues to be the household name for home care, building strong relationships with the wider healthcare sector and being a forward-facing company that people aspire to work for, work with or recommend.
Widely acknowledged as industry leading, not only for their successful business model, but for the outstanding care it provides, Home Instead provide a supportive and growing network of over 255 franchise offices across the UK, and a 70 strong national office, meaning franchisees are provided with all they need to thrive.
Home Instead leads from the front
Home Instead is led by a powerhouse in the care sector, Martin Jones MBE. Initially joining the sector following his experience in caring for his father who needed support, Martin came to understand the importance of home care and the positive impact it could have on families like his.
Shortly after, Martin joined Home Instead, initially as Chief Operating Officer in 2011. He went on to be Managing Director and then CEO – overseeing over 255 franchise offices that deliver care to thousands of clients. Martin was made an MBE in 2023’s New Year Honours for services to older people.
Your chance to build a substantial business
The home care sector is booming, we have an ageing population and families are increasingly making this their preferred choice for their loved ones. Home Instead’s impressive growth reflects this rise in popularity.
Home Instead provides an opportunity to own a scaleable business which is rewarding in more ways than one. Many Home Instead franchisees have gone on to build significant multi-million-pound businesses, with two or more territories.
As well as a small number of new territories, there are also some resales available which are existing successful businesses with a client base, an office team and dedicated care professionals.
Join the team
To be part of Home Instead’s continuing success and growing network, there is now limited time to secure your own franchise office and make a positive impact in your local community.
Home Instead franchisees receive full and ongoing training, guidance and advice, benefitting from an exceptional business model that has been proven since the business was established almost 20 years ago in the UK.
As a management franchise, experience in the care sector isn’t essential, however a desire to care for others, the development of your team and to grow your business utilising your previous career experiences and skill-set are required.
With final territories remaining, there are opportunities in the North East, East of England, Northern Ireland and Wales both new and resale opportunities.
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Gavin Morrigan & Michelle Fairless - The North East
According to the National Statistics, by 2024, 21.7% of the population in the North East will be over the age of 65, compared to 18% in 2014, this demonstrates a strong growth of clients in the area and in new Home Instead territories.
Gavin Morrigan and Michelle Fairless, the owners of Home Instead Cleveland have grown a strong Home Instead presence in the North East, with a positive reputation across the area.
Here, they tell us more about their journey so far with the UK’s number 1 Home Care company:
Following redundancy and finding ourselves at a crossroads with what to do next in life, we were exploring a number of different options, though having both been made redundant on a couple of occasions previously, working for someone else in an HR environment or setting up a HR Consultancy or finance related business was not appealing.
We thought about franchising but knew little about it and so, by chance, we heard there was a franchising exhibition at the NEC in Birmingham so decided to attend. We heard a speaker from another Home Instead office giving an overview and answering FAQs on a general panel of franchise representatives and the Home Instead representative struck a chord with both of us, leading us to visit the Home Instead exhibition stand to find out more.
The business model seemed to make perfect sense and coupled with Michelle’s passion for elderly care following her own life experiences, we wanted to find out more, once we did, we never looked back.
By April we had set up our Ltd company, by May we were on New Owner Training and by June we had opened our doors, less than 4 months from knowing anything about franchising least of all, Home Instead.
With positive support from National Office, we networked and developed new ways of broadening our name and reputation in the community receiving more and more recommendations.
One highlight was discovering the National Office Fraud Public Education Programme as we felt this was a unique way to ‘give’ to the many groups and communities across our territory something that would benefit everyone, but particularly aimed at older and vulnerable groups, whilst helping to showcase our company and reach many more people.
We approached our Local Police and Crime Commissioner with a bid to promote a large number of fraud presentations across the Cleveland Police Force area, soon becoming experts in scams and frauds. From this, our exposure snowballed in many communities as we continued to follow the model and build upon our growing reputation as being the best care company.
We have continued to take advantage of the fantastic support and initiatives provided by Home Instead’s National Office as we look to continue our growth and provide outstanding levels of care.
Joining Home Instead was absolutely the right decision for us and the only time we look back is to see how far we’ve come.
Resales are part of the business cycle of any mature franchise network where owners make the decision to sell, often due to retirement. There are a small number of resales currently available. If you are interested in buying an established Home Instead franchise, please just get in touch.
Resale Opportunities
South West England
Guide price £675,000
• Home Care Business – South West
• For sale due to retirement
• Annualised turnover £1.39m
• EBITDA 2023: £169,719
• An outstanding franchise with an exceptional client base
• Guide price £675,000 + £20,500 Franchise fee
This Home Instead franchise provides a tremendous opportunity, not only does this business already develop a very healthy profit for its owners, but it can also demonstrate very easily how sales can be increased even further from, what is already, a substantial base. A broad spectrum of care is provided by the company, which in part explains the profitability of this business.
South East England
Guide price £199,000
• Home Care Business
• Retirement sale
• Actual turnover for 2023 - £502,727
• EBITDA 2023 £52,361
• Award-winning and industry-leading franchise
• Guide price £199,000 plus £20,500+VAT Franchise Fee
This is a perfect opportunity for someone to own a well-respected business with a strong local reputation situated in a lovely area.
A franchise that offers scope to increase revenues with additional services, as well as extending further into other areas within the territory. Ideally suited to someone who can embrace change management, working alongside an experienced and dedicated team who are engaged with, and passionate about the business.
The business is proud of its long-standing clients which reflects the high quality of care provided and the commitment of the team to the local community.
South of England
Guide price £1,850,000
• Home Care Business – South West
• For sale due to retirement
• Annualised turnover £2.3m
• EBITDA 2025 predicted: £396,480
• An outstanding franchise providing a tremendous opportunity
• Guide price £1,850,000 + £20,500 Franchise fee
This Home Instead franchise provides an exceptional opportunity. A well-respected and admired homecare company in the local area known for its outstanding care. The team are well established and passionate about the service they provide and their involvement in the local community.
The business has already achieved a substantial turnover and there is still plenty of further growth to be tapped into from additional services and expansion across the territory.
South West
Guide price £250,000
• Home Care Business – South West
• 2023 revenue £628,000
• Projected EBITDA year ending 2023 £62,000
• Award-winning and industry-leading franchise
• Guide price £250,000 plus £20,500 + VAT Franchise fee
This is a relatively new territory where circumstances have changed for the current owner. This home care franchise provides a great opportunity for a caring individual or couple to own a business which is now up and running. Ideally positioned for someone not wanting a start-up but is at a stage where they can take the existing team and continue the growth of their much-in-demand home care services. As this is part of an established and much-admired franchise brand, you will be fully supported from day one.
South West
Guide price £550,000
• Home Care Business – South West
• For sale due to retirement
• Annualised revenue £1.318m
• EBITDA 2024: £111,088
• An outstanding franchise with an exceptional client base
• Guide price £550,000 + £20,500 Franchise fee
This Home Instead franchise provides an exceptional opportunity. Providing outstanding care, the business develops healthy profits and demonstrates how sales can be increased further from, what is already a substantial base.
East of England
Guide price £290,000
• Home Care Franchise
• Retirement sale
• Annualised turnover for 2024- £759,009
• Annualised EBITDA £97,436
• Award-winning and industry-leading franchise
• Guide price £290,000 plus £20,500+VAT Franchise Fee
A great business with a fantastic reputation for the care they provide in their local community. There is a highly experienced team, many whom have been with the company for many years. This franchise gives the opportunity for someone who can take a hands-on approach providing support for the team and proactively promote the business to the next level. Delivering new and additional services will provide further revenue streams, as well as expanding into new geographical areas within the territory.
Guide price £190,000
• Home Care franchise business
• For sale due to retirement
• Annualised turnover £403,340
• EBITDA 2021 £60,045
• Award-winning and industry-leading franchise
• Guide price £190,000 + £20,500 Franchise fee
This Home Instead franchise has a great reputation and is highly recommended for the quality of their services. There is a huge opportunity to grow the business by expanding further into the territory and by introducing new packages and services. New owners will gain an enthusiastic, stable team who are knowledgeable and keen to see the business go from strength to strength.
East Midlands
Guide price £320,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £728,329
• EBITDA 2024 £106,904
• Award-winning and industry-leading franchise
• Guide price £320,000 plus £20,500+VAT Franchise Fee
The reputation of the business within the local area is exceptional, with a high awareness amongst health professionals, as well as those looking for care. The area offers a broad spectrum of demographics which provides great opportunity for both Care Professionals and clients.
Further growth is available through additional services such as health care and live in care, as well as networking further into other key areas within the territory.
Ideally suited to someone who initially wants to be involved closely with the business, working with an experienced and highly motivated team.
East Midlands
Guide price £325,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £777,661
• EBITDA 2024 £136,689
• Award-winning and industry-leading franchise
• Guide price £325,000 plus £20,500+VAT Franchise Fee
This well-respected and profitable franchise offers the new owner huge opportunities for growth, with some well-populated and affluent areas which have still not been developed.
Dedicated senior management is in place, allowing the new owner to concentrate on strategic decisions and planning, with a light touch on the day-to-day running of the business.
Further growth is also available through additional services not only to its loyal client base but also to attract new clients to the service.
Guide price £1,550,000
• Home Care Franchise
• For sale due to retirement
• Annualised turnover for 2024 - £2,484,524
• EBITDA 2024 £385,142
• Award-winning and industry-leading franchise
• Guide price £1,550,000 plus £20,500+VAT Franchise Fee
This territory is one of the highest-profile and successful franchises in the UK. The team are passionate about the business and the outstanding care they provide and will support the new owners with the continued growth of the franchise.
The team has excellent and trusting relationships with healthcare professionals and other organisations in the area ensuring that clients have access to a full service including live-in care and increasingly health care at home.
There are still areas within the territory which have not been fully explored, offering the opportunity to further develop what is already a thriving business with strong foundations and a strong local reputation.
West Midlands
Guide price £199,000
• Home Care franchise
• Change of circumstances
• Annualised turnover for 2024 - £573,000
• EBITDA 2024 £43,777
• Award-winning and industry-leading franchise
• Guide price £199,000 plus £20,500+VAT Franchise Fee
This franchise provides an opportunity to build on strong foundations and a local reputation for not only providing exceptional care but also opportunities for Care Professionals boasting a high retention rate.
There is a diverse range of demographics in the area with over 65s set to increase further in the next 10 years. Extending into new services and networking further into the area will see a substantial increase in revenue.
New owners will have an enthusiastic key management team to work alongside, supporting them to take this business to new heights.
