Stickbug

Introducing Stickbug, an exciting new Korean Street food QSR concept brought to you by the cofounder of Esquires Coffee* (100+ shops, globally) and the founder of Pokerrito, Vancouver's leading Poke chain.

Investment Amount:
£100,001 - £250,000
£250,001 - £500,000

Industry Sector(s):
Food & Drink Franchises, Retail Franchises

Stickbug… Seoul in a Bowl

Stickbug is a rich and bold brand that has been built on experience and maturity, with an entrenched understanding of the vast opportunities within England and the United Kingdom. This knowledge provides the ability to leverage our growth with vigorous and detailed planning.

What is 'Stickbug'?

‘Stickbug’ is a Korean colloquial term for someone who prefers street-style food, which is typically served on ‘sticks’. We felt this was an excellent representation of the concept given our mission to introduce UK consumers to the complex, unapologetically spicy, nutritious, and delicious tastes of Korea.

The global popularity of Authentic Asian Cuisine continues to exhibit unprecedented demand.

This growth is aligned to several consumer trends, including a focus on enhanced healthy menus, engagement with plant-based diets, speed of service, and social media, all in partnership with the convenience of online ordering and home delivery.

Street-food style franchise

Music (K-Pop), movies, design, and fashion also contribute to the current awareness of everything Korean and the demand for Korean Cuisine has developed in unison. The unique offering of Korean food is riding high in this cultural shift to ethnic foods with menus that reflect Korea’s rich and distinct style and flavour. These stand-out flavours and the utmost attention to food presentation form the nucleus of Stickbug.

Seoul in a bowl

Offering dine in and quick services

Over the past few years there has been a global explosion of ethnic restaurants

Both dine in and quick service, offering an expanse of menu choices, seducing the most pedant diner. This evolution has been in response to not only a change in urban lifestyle and a shift in consumer demand of healthier food options, but also a distinct change in people’s economic behaviour.

The UK is not isolated from these influences, and quick service restaurants are predicting substantial growth over the next decade. Consumers are welcoming casual dining brands like Stickbug that provide an immersive experience, innovative offering and exhibit a seamless customer experience.

Stickbug is looking to onboard single or multi-unit operators, starting with major UK cities and provincial towns as the demand for Korean food continues to gain momentum.

We have 17 successful outlets in Vancouver, operating under the Pokerrito brand, none of which have failed.

What Stickbug can offer you:

Stickbug offers a turnkey package to franchisees. As a Stickbug area developer you will enjoy:

• A highly skilled, proven management and development team

• An exciting, simple-to-run QSR brand

• An exclusive area to develop as your own*

• World class store design and fit-out processes

• Assistance with site selection and lease negotiation

• Extensive, personalised training

• Access to operational systems and proprietary menus

• Comprehensive operations and training manuals

• Compelling branding and marketing collateral

• A commitment to ongoing support

What can Stickbug offer franchisees?

Do you fit the bill?

Stickbug is looking for area development franchisees who have:

Do you fit the Stickbug bill?

• Excellent business acumen

• A desire to grow beyond one outlet

• Willingness to follow set systems and procedures

• Ambition to be the best

• A strong work ethic

• A track record of success

• Strong management skills

Finance details:

Each Stickbug shop requires an investment of £200,000-£275,000, dependent on the location and size / condition of the property.

Stickbug area developers will need a minimum capital cash contribution of £80,000 to £120,000 per outlet.

If you're looking to be part of a highly profitable, simple to operate QSR business we would love to hear from you. Please click on the Request Information button below to register your interest.

Note: Exclusive areas will be granted on a first-come, first-serve basis

*Doug Williamson is the founder of Stickbug and co-founder of Esquires (1992). Doug left Esquires in 2019

Request Information

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Stickbug… Seoul in a Bowl

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