By any beans necessary

Anil Patil, Managing Director, 23.5 Degrees

(Starbucks’ first franchisee globally)

Anil PatilAnil previously worked as a barrister, but decided that the move to owning and operating his own business would ultimately give more financial security, a more flexible lifestyle and a greater sense of work satisfaction. Deputy Editor Flora Neighbour caught up with the entrepreneur for a chat and a cup of Joe…

Did you approach Starbucks or did Starbucks approach you?

A: We approached them knowing that they weren’t too keen on the idea of franchising. But, two or three months later after we planted the seed, they called to let us know that they had decided to explore the opportunity, and it went from there. We were put through a rigorous interview process and came out the other side victorious!

What was the process like?

A: Similar to a job interview, they asked all the obvious questions. They looked at my background to check if I had a good record of success in the food and drink industry, but also at other sectors, too. They also questioned my business ethics, as they wanted to see if we were on the same page when it came to this. What’s more, they delved into my financial history and carried out psychometric tests.

So what was it about Starbucks that made you want to go into business with them?

A: It was the business system. Starbucks believe in strong community engagement, not just commercial drive. You don’t often hear about it, but at the heart of the business, they do a lot and it’s not just for commercial benefit. For example, they go above and beyond for their staff, they support the individual coffee bean farmers and they work alongside many charities, including RED and Fairtrade. Starbucks does all this because it’s the right thing to do – this certainly resonated with me.

You have a young family. What advice would you give someone in the same position looking to go into franchising?

A: Certainly starting your own franchise can mean some significant sacrifices in terms of hours and uncertainties; it can have an impact on your work-life balance to start with. I know that this balance can vary for each of us, but it can have an impact. But, unless you invest, especially at the outset, you’re less likely to make a success of it.

You were originally in business partnerships with your wife, then your friend and now with a colleague. Using your experience, what advice would you give to someone looking to go into a franchise with a friend or family member?

A: Again it depends on the relationship to start with. It might work well for you, but it might well not. It’s easy to go into a business with a loved one because you know that person well. It can, however, also create issues that never previously presented themselves to you before, which could have a negative impact. But, equally, it could bring you closer together.

What’s the best thing about being a Starbucks franchisee?

A: The people; the people are wonderful. The people I work with are ambitious; they want to serve the customers as well as the community. Everyone gets along with one another and they truly enjoy their jobs. Plus, there’s no workplace politics, which in turn creates a lovely environment. The Starbucks group is full of goodwill and warmth. Now, I know it is still work, and there are going to be more positive days than others, but on the whole working with Starbucks has so far been a fantastic experience.

What strengths do you feel a potential franchisee would need to possess?

A: You need to be passionate, prepared and hold a strong work ethic – you may have to work harder than you ever have before. Be bold, but be realistic – there are many others who have gone through the same process as you and you can’t be afraid to ask for help.

What advice would you give to prospective franchisees?

A: I would say go to franchising events, such as the National Franchising Exhibition, and do your research. Be subjective; don’t simply pick a brand because you like the look of it, because it may not be profitable. So, look at different sectors and cross-pollinate your interest in franchising. Then, within that sector, narrow it down to a brand and perhaps work in one of their stores to experience the company first-hand.

Would you advise people to speak to successful franchisees before going into it themselves?

A: Without a doubt, they’ve been through it all before and can give you tips and a positive goal to work towards. I did myself and made sure I had a mentor of every venture I have been part of. For example, just before I became a Domino’s franchisee (prior to Starbucks), I helped out in a store getting a feel for the franchise and a first-hand experience, too.

What’s the toughest thing you had to overcome when opening your first Starbucks store?

A: The till system didn’t work – you can’t do much without a till system! Seriously, it was quite nerve-racking on the first day. Everything was ready to go, shiny and new, we were all waiting to open the doors… and disaster! But, it was fixed; we dealt with it and opened the store.

Did you manage to stay calm?

A: I’m not sure I would say calm, but we certainly got through it and ended the day on a high. Stresses like this are part of being in business.

What are your plans for the future with Starbucks?

A: To continue working alongside a fantastic team, that’s the thing that spurs me on to grow the franchise and progress with the company – I want to be the leading Starbucks franchise. Things are going well and I’m more optimistic now than I have ever been.