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Swimtime dives into a Sports Direct contract

Published: 08 January 2016

Swimtime


Swimtime, one of the UK’s largest swimming lesson franchises, has been appointed to provide swimming lessons in 25 Sports Direct-owned fitness clubs.
Following the successful launch of the store’s budget gym chain in 2014, Swimtime will start providing swimming lessons for its fitness clubs from January 2016. The swimming franchise will initially deliver more than 1,200 lessons per week at 25 of Sports Direct’s 28 clubs, including group lessons, one-to-ones and the class ‘Swimbabies’. What’s more, the contract is expected to create more than 100 jobs and an additional 3,500 children’s swimming lessons across the UK in the first year. 
Mel Crossland, head of sales and marketing at Sports Direct, said: “Swimtime has a proven track record, and is a trusted brand with the highest standards of compliance and swimming lesson management, so we’re confident that they will deliver exceptional lessons to children and adults alike.
 
“The health and well-being of our members is of the utmost importance and as Swimtime is such an established brand – which already operates across the whole of the UK – we can be sure that they have the skills and infrastructure to provide an excellent service across all our existing and future centres.”

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