Esquires Coffee continues to grow in Middle East
Published: 21 January 2016
Cooks Global Foods Limited (CGF) has announced the opening of an Esquires Coffee master franchise in Jordan called The Coffee Gate. The agreement is set to see 10 Esquires Coffee stores in the country and 30 coffee carts open over the next 10 years.
The Coffee Gate will be opened by partners Khalil Ismail and Feras Al-Oqlah, who have many years of business experience in the Gulf region, ranging from customer service to channel sales management for international companies. Both are passionate about their morning cup of Joe and have a particular interest in the retail side that coffee shops offer.
Mr Ismail says: “We aspire to build a vibrant network of coffee shops in the Hashemite Kingdom of Jordan. We are excited about our partnership with Esquires and the differentiated strategy and product offering of Esquires.
“We will build the leading coffee house network that sets customer services and satisfaction as its north star while serving the best organic coffee to our esteemed loyal customer base.”
Keith Jackson, CGF executive chairman commented: “We are excited about the prospect of entering another territory in the Middle East. This agreement aligns with our core growth strategy of growing the Esquires Coffee brand in strategically important new markets and we look forward to our first store opening in Jordan within six months.
“The establishment in Jordan will complement the existing operations in Bahrain, Egypt, Kuwait, Saudi Arabia and UAE building additional scale in the region and assist the development of the brand and efficiencies in the supply chain.”
Click here to find out more about the Esquires Coffee franchise
