The Franchise Marketing Awards go international
Published: 21 January 2016
The Franchise Marketing Awards, proudly sponsored by Business Franchise, will once again celebrate marketing excellence within the franchising industry when the winners are announced at The British & International Franchise Exhibition on Friday 11 March 2016.
Now in their 11th successful year, the awards will recognise outstanding achievement in seven categories.
In recognition of the fact that 38 per cent of UK franchises now also operate in international territories, a new category has been introduced for 2016 – Best International Marketing Campaign.
The independent panel of experts will also consider applications for the following categories:
- Best Print Advert
- Best Website
- Best PR Campaign
- Best Online Marketing Campaign
- Best Franchisee Marketing Support
- Best Overall Marketing Campaign
Franchisors are now being invited to submit entries in advance of the deadline at 5pm on Friday 19 February. The awards are open to all franchisors that operate an ethical franchise and can demonstrate effective marketing strategy.
Adrian Goodsell, franchise sales director at Venture Marketing Group, the organisers of the Franchise Marketing Awards, commented: “Potential franchisees are increasingly considering brand strength, proven marketing success, and the level of marketing support they could expect to receive when they are investigating investment opportunities.
“The awards acknowledge distinction in these areas, so being shortlisted for or winning an award is a fantastic way to demonstrate your achievements in these areas and give your franchisee recruitment campaign a boost.
“As one of the industry’s most highly-coveted accolades, victory is also a sure-fire way to raise morale within your team and generate a good news story that can be shared both within and beyond the franchise industry.”
