Fastsigns aims to double UK market presence
Published: 15 July 2016
The global sign and graphics specialist, Fastsigns, has unveiled more details on its UK growth strategy as it aims to double its number of franchises by 2018.
Fastsigns has 20 franchise centres across the country and is on course to be operating in 24 locations by the end of the year. Newly released forecasts show that number reaching 30-32 during 2017, before hitting 40 by 2018.
Following the recent launch of the country’s first co-branded centre in Oxford North, Fastsigns’ UK team will be heavily focused on its franchise, co-brand and conversion models.
“There are very clear benefits to this approach,” commented John Davies, managing director of Fastsigns UK. “Our co-brand offering allows a new franchisee to effectively bolt-on Fastsigns’ services to its existing business. Businesses’ operations continue as normal, but they have the added benefit of selling Fastsigns branded goods, as well as joining our centre network and enjoying benefits such as additional expertise, marketing support and training.
“We’re actively seeking print or photography businesses who feel their growth has plateaued. They need to have at least three members of staff, including a salesperson and production/graphic designer. The sales target for the first year is £125,000-£140,000, rising to £200,000-£250,000 in year two, so the potential for growth with this additional revenue stream is substantial.”
As part of the growth strategy, Fastsigns has also revealed that it is looking to target more high-visibility locations, including major arterial roads, rather than high street stores. This reflects a shift in the business from being predominantly retail focused, to now offering a wide array of visual communications, such as external signage, banner displays, vehicle graphics, promotional items and digital advertising solutions.
