Dream Doors sees 50 per cent upturn in franchise applications

Kitchen makeover franchisor Dream Doors has reported a 50 per cent increase in quality franchisee applications compared to 2015.

Last year Dream Doors saw an average of 72 applications each month, with an average of 30 of those progressing to a telephone interview stage. The first six months of 2016 has seen an average of 78 applications, with 45 of those progressing to a telephone interview, a 50 per cent increase.

“The initial enquiries invariably include a number of people just sounding us out, or at the very early stages of looking at franchise opportunities,” said Alex Waite, head of franchise recruitment, Dream Doors. “That’s fine - franchise recruitment is a two-way process so it’s important to get to a stage where both parties are comfortable moving forwards. But the number of applications progressing to the interview stage has impressed me this year. Not only are we conducting more interviews than ever before, but the applications are coming from a more broad and diverse range of backgrounds than we have seen previously.”

Dream Doors has previously been recognised for the excellence of its recruitment. In 2015 the company was recognised nationally at the prestigious 2015 bfa HSBC Franchisor of the Year Awards, where it won the Franchisee Recruitment of the Year Award.