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The Franchise Marketing Awards

Published: 12 April 2018

fma2017

Over the past 13 years, the Franchise Marketing Awards have become one of the industry's most highly-coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.


This year's awards were sponsored by AW Digital, a highly dedicated, skilled and reliable IT Support company.

Judged by an independent panel of experts, the awards were open to all franchisors that operate an ethical franchise and can demonstrate marketing excellence.

Entries for this year's Franchise Marketing Awards are now closed. The winners for each category will be announced at The National Franchise Exhibition on Friday 5th October 2018.

Good Luck!

2018 FINALISTS

Best Print Advert






Best Website








Best PR Campaign



Best Online Marketing Campaign


Best Franchisee Marketing Support














Best Overall Marketing Campaign

Caremark
ChipsAway
Colourfence
Dream Doors
Heritage Healthcare
ShakeTastic

Colourfence
Dream Doors
Fun Fest Holiday Club
Mobalpa Kitchens
Monkey Music
Right At Home
Sprinkles Gelato
Tutor Doctor

ARTventurers
Busy Queen Bee
Sandler Training

Dream Doors
InExpress

Auditel
Cafe2U
Colourfence
Dream Doors
Driver Hire
Escapology
Fantastic Services
Local Appliance Rentals
Lovelle Estate Agency
Molly Maid
Radfield Home Care
Smiley Booth
Snap-On Tools
Tutor Doctor

Auditel
Expense Reduction Analysts
The Frank Partnership

For more information please email Sarah.Scott@vmgl.com or call 020 8394 5267

About our sponsor:

For over 25 years, AW Digital has provided one of the UK’s biggest franchise brands with dependable IT support services and expertise on a daily basis. Their technical specialists will help design and support all of your business IT requirements, from tailored infrastructure (hardware and software) through to network security, bespoke software development, EPOS systems, Servers, Storage and Digital Marketing. By partnering with them, they will ensure that you can focus on generating more revenue streams for your business and make it as efficient, secure and profitable as possible.

Panel of Judges

Pip Wilkins

Chief Executive

British Franchise Association (bfa)

With 18 years’ experience in the franchise sector, Pip has worked her way up within the association, gaining insight from all areas of the business and the franchise industry. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. She represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC).

Tony Massey

UK Deputy Head of Franchising

HSBC

Tony Massey is UK deputy head of franchising for HSBC. He has over 40 years’ experience across the full scope of retail and corporate banking – exclusively with HSBC. For the last 7 years, Tony has been focused on franchising as a key member of the HSBC UK team delivering significant support to the sector – resulting in HSBC now being the “go to” bank for franchise matters.

Jane Masih

Head of Franchising

Owen White Solicitors

Jane Masih heads up the franchising team at Owen White Solicitors. She has over 20 years’ experience advising franchisors on the development of their networks. Her experience includes, drafting franchise agreements and master licenses, acting in the sale and purchase of franchise businesses, and advising on intellectual property matters. She is also a regular speaker at industry events and contributes to articles on various aspects of franchising. 

Tim Samuel

Commercial Director

Smithfield Agency

Tim Samuel has 20 years’ experience in advertising, media planning and buying. He creates profitable, sustainable growth for his clients who come from a broad range of sectors – principally in consumer marketing. From insurance to retail stores, charity to travel, Tim has gained valuable insight and experience in what works to drive profit.  Alongside his media strategy role, he is also the commercial director for Smithfield Agency.

This year's finalists

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