Mac Tools Toolbox Trucks take to the road

Mac Tools has rolled out its new line of Toolbox Trucks.

There are currently two trucks operating across the UK and will be used to showcase the range of toolboxes available. With a truck in the North and one in the South, franchisees across the country are enjoying the benefit the interest creates when the Toolbox Truck arrives in their location.

Mac Tools franchisees have been promoting the arrival of the Toolbox Truck in their respective territories to maximise on the visit.

Maria Batchvarova, brand marketing executive A&I, said: “The Toolbox Truck generates excitement and buzz in each franchisee’s territory, helping them to make high-value sales.

“The toolboxes are a huge stream of income for our franchisees, so, prior to the visit, we provide them with free marketing materials, such as flyers and posters, to display in their vans to let their customers know that the truck is on its way.

“It’s a great way to build and maintain long-term relations with existing customers. In addition, the Toolbox Truck provides a great introduction to the Mac Tools business and tells new customers what we do.”