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Anytime Fitness

Are you ready to be part of the UK’s largest fitness franchise? Be part of a global brand and take advantage of the booming fitness...
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Investment Amount:
£250,001 - £500,000, £500,001 - £1,000,000
Industry Sector(s):
Fitness Franchises, Health & Beauty, Retail Franchises

Anytime Fitness launches new workout app

Published: 13 July 2017

Anytime Fitness, the world’s fastest-growing franchise, has launched Anytime Workouts, a free new app designed to be a "personal trainer in your pocket".

Anytime Fitness App

Anytime Workouts will provide Anytime Fitness members with access to more than 1,100 workouts and 2,700 exercises. It also includes access to MapMyFitness MVP, the world's leading running and biking fitness app. If purchased separately, these features would typically cost users £113 per year.

In 2015, Anytime Fitness acquired PumpOne, a personal-training app developer featuring the world’s largest exercise image and video library. This acquisition allows Anytime Fitness members access to the world’s largest exercise image and video library.

Chuck Runyon, CEO of Anytime Fitness, says: "The most important piece of fitness equipment isn’t found inside our clubs, it’s in the pocket of nearly every member. They lift it more often than a fork and, at a minimum, it’s used 50 times more often than a treadmill. The most important piece of wellness technology is the smartphone.

"Now, we’re bringing a new level of personalisation, support and information on demand – via a virtual coach in their pocket – to our members inside their home, work or wherever they may be."

The app is free to download on iOS and Android devices, and works by providing members with a new workout option each day, depending on their personal fitness level and goals.

Members can track their progress through a visual dashboard that measures milestones such as club visits, completed workouts, calories burned and steps taken.

Brett Edwards, general manager of Anytime Fitness UK, says: "We are thrilled to offer Anytime Workouts for free to our members as a value-add to their memberships – worth over £12million in free app subscriptions.

"The app provides a unique experience that is designed to help members get the most out of their fitness regime. The average person knows under 50 exercises, so the launch of Anytime Workouts is a real game changer for them.

"In developing Anytime Workouts, our goal was to boost members' confidence by giving them the tools and the know-how with a vast library of workouts to choose from, as well as guidance and support to achieve their goals."

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