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The specialist elderly homecare business was established in Shrewsbury, Shropshire, in 2008 by brother-and-sister team Dr Hannah Mackechnie and Alex Green. The duo followed in their parents' footsteps, who set up Radfield Residential Home in 1982, where the two lived as children.
After working as a GP, Hannah realised there was a gap in the market for a specialist elderly homecare provider.
After the opening of the first branch, three more company-owned offices opened in quick succession across Cheshire, Staffordshire and Worcestershire.
Hannah and Alex created the Radfield franchise opportunity in 2016 and signed five franchisees within the first six months. There are currently more prospective franchisees in the pipeline.
Hannah says: "It is not often that a business can say that it has doubled its number of branches in six months! We believe this has been due to the unique elements of our business model and our straight-talking, honest and passionate approach that has really resonated with the people we meet."
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