Located in a Victorian chocolate factory, the design is a departure from the traditional Creams interior of glitter-sprayed walls, purple accent and disco balls.

The bold statement features ornate wall panels, baroque picture frames, maps, hanging edison bulbs, copper pipes and metal caging, nautical theme, with world maps an incredible wall-mounted multi-coloured water feature and a huge centrepiece of chocolate fountain.

Franchisee Farouk Sadiq says: "Not only are we immensely proud to bring this unique look to Canterbury, but it is a privilege to be the 50th opening of the UK’s fastest-growing dessert-only bar."

Since the first Creams restaurant opened in 2008, the brand has grown from strength to strength, with 50 branches currently trading and a further 50 parlours in development. The ambition is to develop the franchise quickly by opening a further 300 outlets throughout the UK.

Chris Palmer, Creams’ head of business development, says: "I first saw Creams a few years ago and immediately recognised the potential of the brand. "Dessert parlours are an exciting new category in the food and beverage market and Creams is one of the market leaders. I am delighted to be helping Creams look forward to continual growth into the future and towards the next 50 stores."