A Q&A with Radfield Home Care
Published: 20 April 2018
Jennie and Lisa wanted to leave the corporate world behind and set up something of their own. A business that would bring something special to their community.
What inspired you to look for a change of career?
We attended The National Franchise Exhibition, affiliated with the bfa, and met Radfield’s founders Alex Green and Hannah MacKechnie, as well as the company’s franchise team. Their clear focus on the quality of care being provided by Radfield was a key attraction for us, along with the obvious passion we felt from the team. Throughout our franchise journey our initial views have been constantly reinforced. Radfield has a clear vision of what it wants to achieve and it is supported by strong leadership.
Why did you choose to invest in a franchise model?
A franchise model removes the unknown. With the added value of working with an experienced franchisor there’s a greater likelihood of business success. The Radfield Home Care franchise package gave us an incredible start with a powerful brand, fantastic website and first-class training.
What made you invest in a Radfield Home Care franchise?
We felt our values were closely aligned with Radfield’s. We have a passion for helping others and want to inspire independence and positivity to this generation. Particularly, Radfield’s core value that ‘we are a family’ resonated with us because we are cousins and have always been very close. Our ambition is to ensure that our clients and carers all feel part of this happy family. It’s been an exciting journey so far; soon after we completed the Radfield leadership training programme, covering marketing, recruitment, systems and the brand, we secured our office in Hornchurch and recruited our first member of staff.
What are your ambitions for the future?
We have some big ambitions. First and foremost, we want to continue to grow our client base and build a care team delivering the highest quality stay-at-home care. Over time, we would like to set up a second office in the Brentwood area, spreading our service to a wider local community. Then, over the next couple of years, we would look to expand further across Essex to be able to help more people. We have already been named the winners of the Judges’ Award at the 2017 Thames Gateway Business Awards. We are extremely proud to have won and look forward to our exciting future with Radfield Home Care.
