Anytime Fitness has appointed Neil Randall as its new UK sales and marketing director as it aims to further grow its number of sites in the UK.
Neil, who has overs 15 years' experience in the fitness industry with Virgin Active and LA Fitness, will play an important role in recruiting new franchisees to the Anytime Fitness network, which currently has over 140 clubs in the UK.
Neil's role will also see him be a key point of contact for Anytime Fitness's current franchisees, as well as overseeing and deploying the company's UK marketing budget and managing national partnerships.
He is the second addition to Anytime Fitness's UK senior management team in 2018, following Ben Dixon's appointment as commercial and property director, and will report to UK CEO Stuart Broster.
Neil says: "I’m delighted to have joined Anytime Fitness and look forward to working alongside Stuart and Ben as part of a new team to help drive the company's presence in the UK.
"My time in the fitness industry has provided me with experience at front of house, on the floor and in head office, giving me an ideal background to support new and existing franchisees who are often not fitness industry specialists.
"We’re in a great place to continue our growth trajectory in the UK and I'm looking forward to supporting our ambitious network of fitness club owners."
Neil joins from his most recent role of chief operating officer at Go Mammoth, the UK's largest provider of after-work sports and fitness activities. During his two-and-a-half years with the company, he oversaw a restructure of the business, as well as driving and creating bespoke IT and technology to help scale the business.
