Established over 30 years ago, there are currently over 100 Ritazza units in 17 countries, including the UK, Sweden, Norway, France, China, Spain, Thailand, Romania, Egypt and India.
Ritazza specialises in artisan-style coffee and serves Segafredo, Italy’s favourite coffee, alongside an extensive menu of regional speciality coffees and an exclusive range of teas.
Ritazza will offer you direct store support within the following areas:
- Brand operations manuals
- Team member training
- Store construction and layout guidelines
- Annual marketing calendar
- Ongoing programme of new product development
The marketing plan is based on seasonality and is punctuated with special events linked to the main calendar events of the year. Twice-yearly seasonal beverage campaigns bring bestselling premium flavours, ensuring the brand stays on trend. Throughout the year, Ritazza engages customer feedback on its coffee credentials.
The Ritazza brand proposition is woven into all elements of the brand – store design, visual merchandising and all customer touch points – and the brand has been developed in a range of different-sized formats, from kiosks to dine-in café environments. Head office works with you to develop the right concept for the space available.
Ritazza offers a business model with excellent return on investment, and is looking for experienced food and retail operators to enter into an area development franchise agreement. Head office will work with you to establish a pipeline of units across your chosen geography.
With stores across the globe, you will have access to a team of highly trained people to help and support you. Full store training will take place in a Ritazza store; online training and support system can be accessed via a head office portal to make sure you are kept informed and up to date on all product and brand development.
Ritazza is owned by SSP (Select Service Partner) operating in over 30 countries, with offices in 19 countries. SSP has over 2,500 outlets and an international portfolio of over 450 international, national and local brands and concepts, including Millie’s Cookies and Upper Crust.
