Mobalpa Kitchens brings bathrooms and bedrooms to its UK franchisees

From 2019, Mobalpa’s UK franchises and showrooms will, for the first time, have full access to the French firm’s collection of interior design solutions.

Mobalpa has big plans to expand its brand beyond kitchens in the UK, and 2019 will see it showcase its new product collection to UK retailers in London.

The new ranges, which include bedrooms, bathrooms and living room furniture, enable the brand’s UK stores to fully design and project-manage almost every room of the house.

Kyle Whittle, Mobalpa UK country manager, says that the firm has “high expectations” of what the stores could achieve with the expanded offer, particularly with Mobalpa’s living and bedroom collections that could potentially increase turnover by 25 per cent.

All nine of the firm’s UK franchises have embraced Mobalpa’s expanded offer and the company will rebrand in 2019 with a new brochure, marketing materials and in-store tools to reflect and promote the changes.

Mobalpa, which launched in the UK in 1980 through a distribution model, recently announced plans to grow its footprint in Britain. These new plans are driven by the new owners of the firm’s original UK store in Warrington.

The new franchisees of the Warrington store have agreed to open at least another five Mobalpa stores over the next five years.

For next year, Mobalpa says it has introduced “a plethora of new styles, colours and finishes to compete with the ever-changing market trends and meet the demands of the consumer”.

Its new collection includes new kitchen designs, with soft-to-the-touch slab doors available and a variety of shaker-style kitchen furniture.

Mobalpa’s UK development manager, Liam Wall, says: “We have seen an increased demand in the UK for a stylish, well-priced shaker-style offering. This particular addition to our range makes us even more competitive and increases our ability to create our customer’s dream home.

“The brand has really pulled out the stops with this latest product launch and we hope that our stores and future clients will enjoy everything it has to offer."

Mobalpa has hired Vincent Jung as its new general director for the brand. Vincent previously held roles as sales director for French kitchen brand Cuisinella. He also worked on the launch and development of Arthur Bonnet.

Vincent says: “Mobalpa has an outstanding reputation in the industry. It is a remarkable brand that has been able to innovate, renew itself, seek out new markets and hold a firm course in the increasingly choppy waters of the kitchen market.

“I am delighted to join a company with such great assets and I wish all of our stores the very best with the new range, which has been in development by our product team over the past two years.’’

Mobalpa, which began in 1907 as a family cabinet-making workshop in the French Alps, has four French production sites specialising in kitchens, worktops, living and bathrooms, and employs more than 1,600 people worldwide.