Anytime Fitness appoints new national accounts and partnerships manager
Published: 14 December 2018
Gabriella Macis has been appointed national accounts and partnerships manager of Anytime Fitness to continue the brand’s growth within the UK.
As well as maintaining and developing existing strategic accounts and national partnerships, the newly created role will see Gabriella explore future partners that can enhance Anytime Fitness’s brand awareness in the UK and provide increased support to its franchisee network. These partnerships will focus on adding value to members while supporting the profitability of franchisees’ clubs.
With previous senior roles at PureGym and LA Fitness, Gabriella brings a wealth of fitness industry experience to the Anytime Fitness support office and will focus on maximising the reach of Anytime Fitness’s services throughout the UK.
Reporting to UK director of sales and marketing Neil Randall, Gabriella will support Anytime Fitness’s ambitious network to enable them to operate more successful and profitable businesses.
She says: “I’m absolutely thrilled to be appointed as national accounts and partnerships manager of Anytime Fitness.
“The organisation is one I am hugely familiar with and its aims and objectives are key to ensuring there is increased accessibility for individuals experiencing the vast benefits physical activity offers.
“Partnership working is crucial to understand behaviour change within the sector, as well as producing business development opportunities that can enhance Anytime Fitness’s reach.”
Neil is delighted with Gabriella’s appointment, and adds: “Gabriella will add significant value to the Anytime Fitness team, ensuring we continue partnering with like-minded organisations that will maintain our UK growth.
“Her previous experiences at PureGym and LA Fitness UK will mean she raises the profile of our brand and effectively utilises current and future partnerships.”
Anytime Fitness currently has over 155 clubs operating in the UK.
