Anytime Fitness launches membership for over-55s
Published: 08 March 2019
Anytime Fitness, one of the UK’s most popular health club providers, is supporting the increasingly active older population with the launch of Anytime Prime, an exclusive membership for over-55s.
The membership, available across Anytime Fitness’s 155-plus UK clubs, provides a number of unique benefits to help over-55s achieve their fitness goals and lead healthy and social lifestyles.
Benefits include tailored, low-impact Prime group exercise classes, which focus on balance and flexibility, a dedicated Prime-focused personal trainer for specific training and support, social activities for Prime members during off-peak hours, and partnerships that support the local community.
Stuart Broster, Anytime Fitness UK’s chief executive, says: “Over-55s are a growing demographic in the UK and we recognise the need to support them both in their health and wellness but also social needs.
“As well as the membership benefits in the club, our clubs are establishing key local partnerships, so Prime members can enjoy a number of exclusive discounts and opportunities within their local community.”
Anytime Fitness prides itself on the community spirit within its clubs. The hope is that Anytime Prime will encourage members to embrace an active lifestyle and form new friendships.
Anytime Fitness clubs are open 24 hours a day, seven days a week, and provide members with safe, welcoming training environments and a wealth of premium fitness equipment.
Known for its convenience, Anytime Fitness has recently changed its brand positioning from convenience to coaching. Anytime Prime is one of many developments that showcases Anytime Fitness’s dedication to coaching and supporting its members, in addition to a facility that they can use around their busy lifestyle.
It also offers a unique ‘join one, join all’ membership, with members having access to all UK clubs, plus more than 4,300 clubs worldwide.
