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Anytime Fitness has launched Anytime Coaching, a remote personal training app.
Providing an affordable alternative to traditional personal training options, Anytime Coaching allows personal trainers to communicate with their clients via a built-in messaging platform to share bespoke workouts, set goals, track their daily steps and generally keep in touch.
With this level of interaction, it reduces the need for physical, in-person coaching, allowing personal trainers to coach their clients even when they are unable to visit the club. This ensures that every individual receives true value for money, whatever their fitness goal, and allows members to be trained in any location at any time.
Marvin Burton, head of product at Anytime Fitness and an experienced personal trainer, says: “Anytime Coaching is an exciting addition to the digital revolution that is sweeping the fitness industry. Even regular gym visitors who go upwards of three times a week are only spending five per cent of their weekly time in the gym, so this provides a way for our clubs and personal trainers to impact our members’ lives in the remaining 95 per cent.
“As a personal trainer, I appreciate the barriers that prevent people from getting one, and I believe it’s a great update to the personal training model in the UK. It provides an affordable and accessible way to receive expert tuition and get the guidance you need to achieve your goals.”
After receiving a workout from their personal trainer, clients can log their session within the Anytime Workouts app for the trainer to review and appraise. If the client is not hitting their targets or progressing as expected, Anytime Coaching allows the trainer to review their goals and send them messages of encouragement.
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