Franchise Finance rebrands
Published: 03 May 2019
Franchise Finance has rebranded following its acquisition by Hitachi Capital a year ago.
With over 35 years’ experience in providing innovative finance solutions to enable businesses and consumers to grow and prosper, Hitachi Capital is highly respected as a leading financial services company.
Sharing a common culture of integrity and a dedication to exceptional customer service, the two brands are closely aligned. Coupled with a real desire to help both small and medium-sized businesses and bigger corporations across the UK meet their goals and grow, the rebrand will ensure that current and prospective customers of both companies will have access to specialist knowledge and funding that could prove crucial to their business or franchise success.
Franchise Finance, now known as Hitachi Capital Franchise Finance, has worked closely with the Hitachi Capital team since the purchase. Moving to the same brand will allow it to grow the reach and value of its expertise of the market.
Franchise Finance’s award-winning team will continue to deliver solutions based on more than 40 years’ experience of helping businesses secure finance. The company has expertise in preparing finance proposals and arranging finance for both franchisees and franchisors. Franchise Finance hopes to share this expertise and commitment more widely across the Hitachi Capital Group.
At the time of the acquisition – which occurred in the summer of 2018 – Robert Gordon, chief executive of Hitachi Capital UK, said: “Franchise Finance is a natural fit for Hitachi Capital UK. With a strong market share and a well-established business training offering, the deal provides a real opportunity to enhance our offering to both existing and new customers.
“Hitachi Capital UK has delivered significant organic growth for almost a decade by ensuring we provide current and prospective customers with relevant products and services across our business units.”
