New Anytime Fitness gym breaks global presale record
Published: 28 June 2019
Anytime Fitness is celebrating a global record for the business after its new gym in Fleet opened its doors with 1,396 members, the highest presale figure of any club in the company’s 17-year history.
The Hampshire-based club’s franchisee, Gurpreet Singh, praised his hard-working staff and family for supporting him in helping to reach this amount, surpassing the previous record of 1,300 members, held by a club in Australia.
Gurpreet says: “This achievement wouldn’t have been possible without the incredible work of the in-club team at Anytime Fitness Fleet.
“Prior to this presale, I had high expectations of what we were able to achieve, and, as always, I expressed to the co-founders of the company our aim to smash the record. I’m so fortunate to have a team and a brand that believed in my vision and got behind us.
“We’re looking forward to supporting our members in achieving their goals and doing all we can to retain them for years to come.
“The team at the support office in the UK is world class and their openness to innovation, willingness to listen and support, as well as desire to see the franchisee succeed, are the reasons we are achieving so much In the UK.”
This year has seen Anytime Fitness unveil a new club design and a shift in brand positioning from convenience to coaching.
Stuart Broster, Anytime Fitness UK CEO, adds: “I’m proud that the global presale record is now held by a UK club. Gurpreet and his team made no secret of their ambitions to drive significant presale numbers and they worked tirelessly to engage with their local community.
“I’ve always said that owning your own backyard and embedding yourself into the community is key to the success of running a successful Anytime Fitness franchise and it’s great to see this put into practice.
“This shows both the current network and prospective franchisees the potential of the Anytime Fitness brand, and that even in uncertain economic times, the fitness industry continues to prosper.”
The Fleet club is the 163rd Anytime Fitness gym to open in the UK, meaning the brand is closing in on its target of 200 clubs by the end of 2019. It recently appointed CBRE to advise on all property acquisitions and help franchisees both with securing property locations and negotiating competitive commercial terms to drive down costs.
