Activ achieves bfa membership

Activ Net Marketing has announced it has been awarded associate membership of the British Franchise Association (bfa), the self-regulatory governing body for UK franchising.

Activ’s well-established franchise model, procedures, policies and systems, along with its existing franchisee network, have been recognised for their capability to support multiple franchise outlets.

Wez Barber, director of Activ EMEA, says: “This recognition by the bfa is a direct result of our ongoing commitment and direct investment in the continual development of our franchise model, as well as our products and services, in line with current market trends and needs. bfa membership forms a key pillar of Activ’s long-term business development plan.

“We are delighted with the accomplishment of bfa membership. It will be of great benefit to not only the company, but also to our existing and future franchisees.

“Joining the ranks of the bfa is great news and further highlights not only our commitment to our franchisees, but also our commitment to growth.

“We have enjoyed immensely the process of working with the bfa to ensure that our franchise model is viable, transparent, ethical and responsible, and this synergy with the values represented by the bfa is critical to the success of Activ’s future growth.”

In order to be accredited, Activ was subjected to a rigorous process, which included external reviews of the company’s systems and processes, management structure, financial prudence and marketing activities.