Wiltshire Farm Foods takes top franchise gong

And the winner for Best Overall Marketing Campaign is….
 

Wiltshire Farm Foods! So, what does an award-winning marketing campaign look like exactly?  
 
Combining social media advertising with video interviews on its website, banner adverts and features in franchise related media, meant that the company’s Franchising with a Real Difference campaign was highly successful in its ability to target and capture potential franchisees. 
 
So much so that traffic to its website increased by 250% and attendees to the company’s first Insight Day resulted in one having bought a franchise with a further 83% of those in attendance remaining engaged.
 
Marketing manager, Dan Southall, is delighted with the win and what it means for the company:

“This is our first year entering these awards, so to be recognised for all our hard work with our Franchising with a Real Difference campaign is a great achievement.  I couldn’t be prouder of the team who have all worked tirelessly in what’s been a really challenging year – here’s hoping for more award wins in 2021!”

For more information on how you can franchise with a real difference with Wiltshire Farm Foods click here.