Introducing TRIB3 Live, the boutique fitness franchise's virtual platform

With the global pandemic accelerating an already-growing consumer need for digital and connected offerings, TRIB3 launched its virtual platform TRIB3 Live in September. TRIB3 Live is designed to complement the brand’s signature in-studio experience, offering live and on-demand workouts underpinned by heart rate tracking and designed to be accessible for all fitness levels while still delivering results.

TRIB3 Live was created to support those who are working out at home or are continuing to integrate virtual fitness into their core routine. With lockdowns and restrictions still in focus this offers the community a great solution to keep them fighting fit and healthy and engaged. The TRIB3 community continues to show up and sweat together so much so that the at-home workout platform saw a 240% increase in usage on the first day of the second UK national lockdown.

The TRIB3 Live platform offers a selection of coach-led workouts available both live and on-demand across bodyweight HIIT, core and equipment-based resistance training. The different workouts take place across two dedicated training environments: Home and Studio. While Studio workouts focus on resistance or high calorie-burn HIIT, Home workouts offer more focused, bodyweight exercise and are perfect for those who are new to TRIB3 or looking for a dedicated core strengthening session. TRIB3 Live is underpinned by the TRIB3 Heart Rate System which includes the custom heart rate monitor, the SWEAT BAND 1.0, and the SWEAT app which tracks and stores your key workout data in personal dashboards.

For franchisees, TRIB3 Live adds lots of extra incentives to start your own TRIB3 studio. Digital fitness is here to stay with most operators having evolved into hybrid models with connected on and offline experiences. TRIB3 Live ensures that you, as a store owner and operator, can provide high quality digital content to your customers with no hassle that complements and adds value to your in-store experience. Plus, digital fitness offerings allow organisations to reach more people and grow the brand more quickly, benefitting the whole network. TRIB3 Live is also an additional revenue stream to bolster your commercial performance as you get rewarded when customer from your store also subscribe to TRIB3 Live.

Matteo Cerruti, Chief Experience Officer at TRIB3, says: “Creating a next-level virtual offering that would allow us to bring our workout experiences to more people has been something we’ve been working on for many months but the recent lockdowns further cemented for us the importance of being able to support our communities outside of the studio environment.

“TRIB3 Live is open to everyone with a range of workouts and regressions and progressions in each session to make it really inclusive. It’s all underpinned by our custom heart rate system and our proprietary performance metric ‘SWEAT Points’ which are built around effort level not ability. Our dedicated coaching team have been specially-trained to deliver highly engagingand motivational live workout experiences meaning results really are guaranteed.”

As all brands continue to grow and adapt due to these unprecedent times, TRIB3 continues to strengthen its community – one of the major pillars of its philosophy – even outside of its studios. This Monday the fitness franchise launches the first ever Steel Week through TRIB3 Live. Steel Week is the brand’s most iconic challenge, as TRIB3Rs from across the country will take on completing 7 workouts in 7 days together from their homes.

To contact the TRIB3 team, please click here