Franchise support with international webinar for The Alternative Board network
Published: 27 February 2023
The Alternative Board (TAB) has used an international webinar to deliver a new level of support to its franchise owners.
TAB was delighted to invite international speaker, best-selling author and award-winning consultant, Andy Bounds to host a recent webinar for franchisees and their clients.
This webinar was part of a year-long project that TAB Global is running with Andy Bounds to support its franchise network, delivering more sales and increasing profit. Andy’s webinar for TAB Global’s Business Owner Success Series (BOSS) focussed on simple techniques to win more sales.
“Andy Bounds is internationally renowned as a dynamo when it comes to sales and his webinar didn’t disappoint,” commented Ed Reid, MD of TAB (UK). “Andy understands the complexity of sales in today’s marketplace and his presentation perfectly synergised with the approach we take to franchising and leadership at TAB. We believe every business owner has the capacity to achieve their goals if their energy is channelled in the right place and Andy’s webinar showcased just how easy it can be to harness success, with the right attitude and the right approach.”
Andy’s enthusiastic webinar encouraged attendees to ‘do more than nothing’ as he shared his top three tips for ‘easy, lovely sales’. The webinar not only supported franchise owners but also provide them with some great advice to share with their clients.
Andy’s top tips were:
• Right Mindset: Customers don’t care about YOUR past. They want to know if you can make THEIR future better. Start meetings with what you can give your clients to help them.
• Right Person: Get in front of the right people and use referrals to accelerate trust.
• Right Words: Use the correct language to win business. Focus on asking pertinent questions that show you understand a potential client’s hot priorities and offer your support.
“I love TAB,” commented Andy. “The impact it has on business owners and their businesses is transformational. TAB’s strapline is ‘Improve your business. Change your life’. And that is exactly what they do!”
TAB’s BOSS webinar series is running throughout 2023 and is open to all business leaders and owners interested in improving the performance and profitability of their company while working to the best life for them personally.
TAB is a membership model, where owners and leaders of private businesses, pay a month-by-month investment for business advisory, planning and coaching services. Over 2,000 UK companies have benefited from the franchise’s collaborative approach to leadership and are supercharging their businesses through participating in regular peer board gatherings organised by TAB. These allow business owners, in communities across the UK, to share commercial concerns and ambitions with local peers in a trusted space, working together to realise ambitions.
TAB franchisees nurture the growth of local businesses, deriving immense satisfaction by facilitating positive changes in the lives of local business owners. For more information visit the profile page >>
