Visiting Angels

Visiting Angels helps franchise partners lead on winter home safety

January is often the toughest month of winter. Colder temperatures, darker days and icy conditions increase the risks faced by older and vulnerable people living at home, while many families are reassessing support needs following time spent together over the festive period. For Visiting Angels, the in-home care franchise, this is a point in the year when franchise partners are well placed to step forward as trusted local experts within their communities.

Throughout the winter period, Visiting Angels has been supporting its nationwide network of franchise partners with a structured home safety campaign, enabling them to share relevant advice locally at a time when winter pressures are at their most acute.

At the centre of the campaign is the Winter Home Safety Made Simple guide, a professionally designed resource that franchise partners can provide to clients, families and community partners. The guide brings together clear, accessible guidance on staying safe, warm and independent at home during the coldest months of the year, addressing risks such as falls, cold-related illness, fire and carbon monoxide safety, bathroom hazards, medication planning, lighting and outdoor safety.

Dan Archer, CEO of Visiting Angels UK, said: “January is a time when winter risks really come to the fore, but it’s also when many families have recently spent time with loved ones and started to notice where extra support may be needed. This campaign ensures our franchise partners and their care teams have information they can confidently share with families who are beginning those important conversations.”

In addition to the home safety guide, franchise partners have access to a suite of professionally developed campaign assets, including social media content, SEO-optimised blogs that can be adapted for print, and posters and leaflets designed for use in GP surgeries, pharmacies and community spaces, helping them maintain visibility locally throughout the winter period.

This activity complements Visiting Angels’ carer-centric model, which is focused on attracting, employing and retaining high-quality carers through a culture of recognition, rewards and professional development. By building a stable care workforce alongside initiatives such as Winter Home Safety Made Simple, Visiting Angels supports franchise partners to deliver consistent, high-quality care while strengthening their position within local communities.

“One of the key reasons people choose Visiting Angels as a franchise is the level of support we provide,” added Dan Archer. “We give our franchise partners the tools they need to lead locally, build credibility and demonstrate that Visiting Angels genuinely cares about the people it supports.”

By combining national expertise with local delivery, the winter home safety campaign highlights how Visiting Angels empowers its franchise partners to play an active role in their communities at a time when guidance and reassurance matter most.

For more information about franchise opportunities with Visiting Angels, visit their profile.