Caremark sets ‘no compromise’ business strategy as £189m home care franchise marks record year
Published: 19 February 2026
Caremark, one of the UK’s leading home care providers, has set out a bold ambition to “be the best – no compromise” as it celebrated a record-breaking year at its 2026 national conference, delivering care to its highest number of customers ever and reporting double-digit YoY growth in turnover to £189 million across its franchise network.
Held on 30 January at St George’s Park in Burton-upon-Trent (home to all of England’s national men's, women's, and para football teams), the conference brought together nearly 200 franchise owners, senior leaders, suppliers and sector stakeholders to focus on raising standards, investing in people and sustaining innovation across the Caremark network.
Caremark’s momentum was underscored by being named HSBC British Franchise Association Franchisor of the Year 2025 and climbing to fifth place in the Elite Franchise Top 100, reflecting the strength of performance, franchise support and operational consistency across the business.
Opening the conference, CEO David Glover highlighted another standout year for the organisation, commenting:
“2025 was another phenomenal year for Caremark. We delivered more than seven million hours of care to over 10,000 customers, supported by almost 6,000 care assistants, and December 2025 was our strongest month ever. Across the UK, we delivered £163 million turnover, with an additional £26 million in the Republic of Ireland — a 10.2% year-on-year increase."
“What sits behind our business success and industry recognition is our shared purpose. I know how passionate our teams are about what they do, and that’s why we must continue committing to being the best – no compromise.”
A key highlight of the event was Caremark’s first Franchise Owner panel, which shared practical, experience-led insights into quality, compliance, recruitment, culture and community engagement. The session reinforced the importance of collaboration and knowledge-sharing in driving consistent standards and sustainable growth across the network.
Independent feedback from a WorkBuzz franchise satisfaction survey further underlined confidence in the franchise model. Results showed continued year-on-year improvement in Caremark’s Franchise Satisfaction Benchmark Score, alongside high levels of trust in senior leadership and strong ratings for induction and ongoing operational support. Many franchise owners also signalled ambitions to expand their territories and said they would recommend the franchise to others.
The conference also addressed wider sector challenges and opportunities. Keynote contributions from behavioural expert David Meade and Jane Townson, CEO of the Home Care Association, emphasised the importance of confident leadership, clear communication and sustainable commercial decision-making. Jane Townson urged providers to avoid underbidding for contracts, warning that a race to the bottom on fees ultimately undermines care quality, workforce investment and long-term viability.
Caremark’s continued investment in franchise support was highlighted by Director of Marketing Emma Scholes, who shared the impact of the National Marketing Fund (NMF). Since its introduction, enquiries across the network have increased by 802% compared with pre-fund activity, demonstrating the effectiveness of coordinated national and local marketing in driving awareness, engagement and lead generation.
Looking ahead, newly appointed Director of Technology Adam Byrne outlined Caremark’s commitment to future-ready digital investment, including the use of AI to reduce administrative burden, strengthen compliance and free up care assistants’ time to focus on person-centred support. Plans include the rollout of a consistent, gold-standard digital care framework across the network, supported by strengthened partnerships with leading technology providers.
Closing the conference, David Glover reinforced Caremark’s long-term vision, stating:
“By investing in our people, embracing innovation and continually improving how we support our customers, we’re building a sustainable, high-quality future for care. We want Caremark to be the ‘gold standard’ for home care franchising — setting the standard for care, support and franchise excellence.”
To find more about Caremark and their franchise opportunities, visit their profile.
