Build your ideal business with United Fitness: A flexible franchise opportunity
In the rapidly evolving world of fitness, adaptability is everything. United Fitness, the UK’s leading fitness and wellness supergroup, offers a unique franchise model that empowers entrepreneurs to tap into the fitness sector’s most sought-after disciplines with an unparalleled modular format that can be tailored to meet local demands.
Backed by an expert executive team and a proven portfolio of powerhouse brands - including Reformcore, Barrecore, Triyoga, KOBOX and Boom Cycle - United Fitness is redefining the franchise landscape with flexibility, profitability and longevity in mind.
Richard North, United Fitness Brand Global Franchise Director, says in a post-pandemic world, the premium fitness studio experience is going from strength to strength.
“It is clear people have a strong focus on their fitness and wellness, but it is a community that is really changing the way people connect with these experiences,” North says. "We’ve seen it with our corporate studios and in our franchise studios where franchisees are the heartbeat of their business and the community.”
“We’ve spent time understanding our franchisees’ needs and drawn on experience from multiple franchise sectors to build world-class systems and marketing - from detailed geolocation analysis to industry-leading training - and this is all before you even open."
Paige Wang, Leeds franchise for both Reformcore and Barrecore, launched her studio during the pandemic and has seen positive growth over the last 12 months. Utilising the multi-brand system promoted by United Fitness Brands, she launched Reformcore in January and has seen a fourfold increase in revenue since its launch.
Richard North is clear on United Fitness' position on franchising.
“We want passionate people. Our franchisees are a critical component of our global growth plans, and we will put their success front and centre. Of course, there is a lot of hard work in launching your own business, but our turnkey solution and data-driven decision-making on location takes the guesswork out of success,” North details.
“Our franchisees are not just a number or a name on a system, they are one of our most important stakeholders,” adds United Fitness CEO Malcolm Armstrong (previous Virgin Active MD). “We know their success is our success and so we have built world-leading training and marketing to make sure they have all the tools to succeed.”
Five Leading Brands, Endless Opportunities
United Fitness is home to some of the UK’s most successful boutique fitness and wellbeing brands, each crafted with precision to stand out in their respective discipline, ensuring franchisees are equipped with proven, high-performing business models.
• Reformcore: Bringing a modern elevation to reformer Pilates, Reformcore attracts clients seeking powerful movements, precision, and full body toning.
• Barrecore: The original barre studio offering low-impact, high-results workouts, perfect for clients of all fitness levels.
• Triyoga: A holistic approach to wellness through yoga, blending relaxation with intensive workouts.
• KOBOX: An energetic boxing HIIT workout with a nightclub vibe, ideal for those looking for a high-intensity experience.
• Boom Cycle: A dynamic, immersive cycling experience combining energetic music with expert-led classes.
With new brands joining the estate in 2025, there’s never been a better time to step into boutique studio fitness.
Modular flexibility: Tailor your franchise to your market
One of the standout advantages of partnering with United Fitness is the modular structure, a unique feature that enables franchisees to customise their studio offerings to align with local market trends, whether that’s in the UK or overseas. Whether a specific location favours the cutting-edge energy of Reformcore, the tranquil discipline of Triyoga, or the famous Barrecore shake, United Fitness franchise owners can select the brands that best suit their audience, with many choosing to build two or three studios into a single location and centralise the services of reception and changing facilities.
This flexibility offers a major competitive edge for franchisees as they can seamlessly pivot between brands over time. Should the market shift, or customer demands evolve, United Fitness makes it easy to introduce a new brand or adjust the current offering.
Built-in Scalability: Adapt and grow with market demand
The ability to add or modify brands makes the United Fitness franchise opportunity future-proof, enabling franchisees to scale alongside the fitness industry. As fitness shifts - whether toward high-intensity workouts, mind-body wellness, or recovery experiences - United Fitness allows franchisees to adapt seamlessly without the need for additional leases, extensive construction, or excessive rebranding costs. This model is not only scalable but also allows franchisees to diversify their revenue streams within a single space, capturing a wide variety of fitness consumers.
A leadership team with unmatched industry expertise
At the helm of United Fitness is a team of industry experts with deep expertise in both fitness and franchising. With a proven track record of launching, scaling, and sustaining successful fitness brands, the United Fitness executive team understands what it takes to build and maintain profitable studios.
Their experience translates into unparalleled support for franchisees, including insights into local market trends, assistance with studio setup, marketing guidance, and ongoing operational support. Franchisees can count on a structured, well-supported onboarding process, plus continuous training that keeps them updated on the latest industry innovations.
Why choose United Fitness?
• Brand strength: Tap into five market-leading fitness brands with proven demand and strong followings.
• Modular flexibility: Tailor your studio’s offerings to meet local market demand, with the ability to switch brands as trends evolve.
• Multi-brand synergy: Create a multi-brand experience that maximizes revenue potential from diverse fitness audiences.
• Expert support: Receive unparalleled guidance from an experienced executive team dedicated to franchisee success.
• Future-proof scalability: Adapt and grow your business without the constraints of single-brand limitations.
Join a revolution in fitness franchising.
