Be a market disrupter and be your own boss
Published: 04 May 2018
Home Instead Senior Care's franchisees have a passion to be market disrupters in the senior homecare space under the quality brand.
The network is made up of local business leaders who care to influence. Owners are thought leaders on the topic of our time – care with dignity. They are local influencers and employers of choice in their territory.
What does that mean for the business owner? As a management franchise opportunity, Home Instead franchisees can start a new career with the brand, be their own boss and be in control of their own professional destiny.
Its owners have an entrepreneurial spirit, want to steer a business to success and make money to support themselves and their families. But they also want to make a difference to society.
They want to provide homecare in their territory with a brand that has pioneered person-centered care. They want to be part of a model that keeps older generations living in their own homes and as active members of their community.
Home Instead's franchisees come from all walks of professional life as a result. It has franchisees who are former estate agents, hoteliers, accountants, financial directors, police, military… even a former professional football player and a pop star.
Owners describe finding their franchise lightbulb moment as realising they could be their own boss, challenge the way care is provided and make a difference to society.
What resonated with our franchisees:
- Disrupting the market in the senior homecare sector, providing care the way clients and their families want it, not the way the traditional care sector does it.
- Being an employer of choice, recruiting and retaining a new generation of caregiver to provide care the 'Home Instead Way' for the years to come.
- Return on Investment at 15-20% net profit, with a franchisor where 25% of the network have turnovers in excess of £1 million.
"All our owners had their own version of the franchise lightbulb moment. They saw the calibre of our brand, our mission and return on investment as the right decision for their future," said Martin Jones, Home Instead's MD.
"Ours is an award-winning formula for people who want a brand new start to their working life, for people who feel the time's right to be their own boss, for people whose professional journeys have perhaps stagnated or their personal development has maybe hit a ‘corporate ceiling'.
"Our network has a £128 million turnover which demonstrates our strength and success as a calibre franchisor and continual innovator. We are also celebrating our network’s 30th Care Quality Commission Outstanding rating, which further demonstrates that our care model of excellence is the best to franchise with."
There are 115 territories available with Home Instead and 3 territory resales. To discuss your potential new future, get in touch here.
