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Business Franchise is the essential magazine for people looking to buy a franchise and is the only magazine officially endorsed by the British Franchise Association (bfa) - the industry's self-regulatory body. So you can be sure you'll be reading vital information and expert opinion in every issue.

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The official magazine of the British Franchise Association


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Home Instead Senior Care

Home Instead Senior Care is the UK’s No.1 franchise. It was set up in 2005 and now has over 212 franchises in the UK. The brand is well recognised and...
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Investment Amount:
£50,001 - £100,000, £100,001 - £250,000
Industry Sector(s):
Care Franchises

Franchise Hero: Imogen Clarke

Published: 05 March 2020

Imogen Clarke is the franchise development manager at Home Instead Senior Care

How did you get involved in franchising?

Home Instead Senior Care was the first company I worked for after university. I've experienced various areas of the business, including marketing, operations and franchise development. I have never felt the need to leave, as I have been able to continually progress.

I love the values and the culture, and I enjoy sharing this knowledge with our new franchise owners.

What is your career highlight?

I love bringing new people into franchising and the Home Instead network. I always remember the first conversation I have with prospective franchisees, talking through what they can expect and then seeing them go on to great success as a franchise owner.

What was your childhood dream job?

I wanted to be a barrister from a young age. It was because my dad told me that I should be one, as I was good at winning arguments!

Who has been the biggest influence on your career?

Business development director Ruth Brown – she has supported me continually and given me every opportunity to grow and develop. I often say I like to channel my inner Ruth!

How do you relax?

In two completely opposite ways dependent on how I am feeling. I love to settle down and
eat chocolate, or food in general, but more recently I have been going for a run; I think they nicely balance each other.

Tell us a little-known fact about you...

I once competed at Crufts with my flat-coated retriever in the junior class. I also appeared in the first episode of Hollyoaks accidentally, I was having a swimming lesson in the background as they were filming a scene.

Drink of choice?

I’m not a big drinker, but I do enjoy a gin and tonic, with either lemon or lime. I genuinely prefer water, is that strange?

Perfect holiday destination?

It would have to be Greece – sunny, amazing food, bright blue sea and skies, so relaxing.

Dream dinner party guest(s)?

David Attenborough, Bear Grylls, Michelle and Barack Obama, Elton John and Cher – lots of talking and potential for a good singalong too.

Who’s providing the dinner party soundtrack?

George Michael, no hesitation.

How would you like to be remembered?

That I was true to my word, loyal and could always see the positive in everything.

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