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Home Instead

Home Instead is the UK’s No.1 homecare franchise. It was set up in 2005 and now has over 260+ franchises in the UK. The brand is well-recognised and...
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Investment Amount:
£100,001 - £250,000
Industry Sector(s):
Care Franchises

Martin Jones made MBE in 2023 New Year Honours List

Published: 13 January 2023

Home Instead is absolutely thrilled to announce that their UK and international chief executive, Martin Jones has been made an MBE in the 2023 New Year Honours list for his services to older people.

Martin’s introduction to the care sector was through his father who needed support due to frailty in old age. Through this experience Martin came to understand the importance of home care and the positive impact it could have on families like his.

Shortly after, Martin joined Home Instead, initially as Chief Operating Officer in 2011. He went on to be Managing Director and then CEO – overseeing our 245 franchise offices that deliver care to over 16,000 clients.

Martin Jones, MBE

During his time working in the sector, Martin has been a keen advocate of home care and its role within the health and social care ecosystem. He has also championed the role of care workers, helping to attract more people to consider a career in care.

Martin has taken on a number of non-exec and Trustee roles which have enabled him to build strong links to the Department of Health and Social Security, Skills for Care and the International Longevity Centre, to name but a few.

He is currently Chair of the Homecare Association, Chair of The Care Workers’ Charity, and a member of the Age UK Board. He is also Chair of Home Instead Charities UK, part of Home Instead’s charitable endeavours.

Speaking about the award, Martin said:

“I am proud and humbled to receive this award, particularly as it is for services to older people. Home Instead’s mission is to expand the world’s capacity to care – we want to make the world a better place to age in. For this to become reality, companies like Home Instead, the government and broader society need to ensure that there is the infrastructure, resource and, importantly, people in place.

“The integration of health and social care is critical, as is a mindset where old age is celebrated and revered.”

To find out more about franchising with Home Instead, visit their profile here >> 

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