Home Instead expands presence in the Republic of Ireland with new franchise opportunities
Published: 08 July 2026
Home Instead, one of the world’s leading home care franchise brands, has announced a new phase of growth in the Republic of Ireland, building on the strong awareness and reputation the brand has established among families, care professionals and local communities over many years.
With more than 1,000 franchise territories operating worldwide, including over 265 franchise territories across the UK, Home Instead is now seeking ambitious individuals to establish and grow locally owned Home Instead businesses throughout Ireland.
Home Instead has a long-standing connection with Ireland. This next phase of growth provides an opportunity to further strengthen the organisation’s relationship-led approach to care while supporting a new generation of locally owned businesses across the country.
For more than two decades, Home Instead has built a reputation for delivering relationship-led care that enables older adults to remain living independently in their own homes.
This expansion comes at a time when demand for home-based care continues to grow across Ireland. Recent figures presented to the Oireachtas Health Committee showed more than 5,400 older people nationally waiting for home support services, while demographic trends continue to drive demand for care that enables older adults to remain living independently in their own homes. Home Instead’s model is designed to support local communities through locally owned businesses that create employment opportunities while helping meet rising care needs.
Ruth Brown, Managing Director of Home Instead UK and Ireland, said, “We are excited to build on Home Instead’s strong reputation in Ireland and support a new generation of local business owners committed to delivering outstanding relationship-led care.
Families and care professionals know our relationship-led approach to care and the difference it can make in supporting older adults to live well at home.
As demand for care continues to grow and more families seek support that enables loved ones to remain at home for longer, we are offering ambitious individuals the opportunity to build meaningful businesses that make a real difference within their communities.
Our model combines a globally recognised brand, proven systems and operational support with the passion and leadership of local business owners. We are looking forward to connecting with people who share our values and want to help shape the future of home care across Ireland.”
Home Instead’s expansion builds on a proven franchise model that has enabled hundreds of franchise owners across the UK and internationally. Franchise partners benefit from comprehensive training, operational guidance, marketing support and access to established systems designed to help them build sustainable businesses while maintaining high standards of care.
As part of its commitment to establishing a long-term presence in Ireland, Home Instead is proud to be a Full Member of the Irish Franchise Association, reflecting its dedication to franchise excellence, ethical business practices and sustainable growth within the Irish market.
The organisation is now inviting conversations with prospective franchise partners across the Republic of Ireland, whether they are interested in developing a single territory within their local community or exploring larger multi-unit opportunities.
Brown also added, “Families everywhere want the same thing: the ability for their loved ones to remain independent, connected and supported in the place they call home. We are excited to build on Home Instead’s strong reputation in Ireland and support a new generation of local business owners who are passionate about delivering outstanding care.”
